Sign, Image, Symbol
Between 1965 and 1966, New York book publisher George Braziller published a six volume series under the title Vision + Value. The aim of the series, “…to stimulate the circulation of ideas, to find channels of communication that interconnect various disciplines and offer us a sense of structure in our 20th century world,” encouraged interdisciplinary cooperation and sought to bring together the day’s foremost artists, scientists and scholars. Each volume centred on a broad basic theme with the series itself speaking to the fundamental role of vision for human insight and expression. This volume centers on the use of sign, image and symbol in art and advertising.